Our Services

Strategic Business Planning & Marketing for Child Care Centers On or Near the Worksite
Needs Assessment: Customized Surveys, Focus Groups and Benchmarking
On-Site Child Care Feasibility Studies
Center Implementation
Program Evaluation
Vendor Selection and Contract Management
Child Care Programs and Work/Life Options
Executive Recruitment for Child Care
Educational Workshops

Strategic Business Planning & Marketing for Child Care Centers On or Near the Worksite

Every new business or project needs a strategic business plan to succeed. Our consultants help you develop a plan to accomplish the following.

  • Formulate your mission statement and goals
  • Analyze the competition
  • Identify the strengths and challenges of your organization
  • Develop sound start-up strategies and ongoing financial objectives
  • Initiate a timeline for goals and marketing strategy

Part of our process is a SWOT analysis of your organization. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. A SWOT analysis is a simple, yet powerful tool to help in the development of your business strategy. A SWOT analysis provides meaningful input to stakeholders, and can be used as a project roadmap. It shines a light on the favorable and unfavorable forces affecting your project.

Strengths and weaknesses are internal to your program and are elements over which you have some control. Examples include team members, parents, staff, services and location. Opportunities and threats are external, aspects that exist outside your program in the larger community. You can take advantage of opportunities and protect against threats, but you have no direct control, such as with a competitor’s services and prices. A SWOT analysis organizes its component parts into a grid where strategy and action become more clear.

Needs Assessment: Customized Surveys, Focus Groups and Benchmarking

We use a variety of tools, including employee surveys, focus groups, and benchmarking, to help you prioritize your organization’s child care needs.  Surveys provide statistical data, and the key is asking the right questions. We know the right questions, based on decades of work with a variety of companies and industries.

Focus Groups are another mechanism for gathering information about needs. The information gathered is less statistical and more qualitative. Through targeted conversation, focus groups expand and enrich survey results, providing greater insight about the needs and experiences of stakeholders and employees.

Benchmarking provides a measure of where your organization stands in relation to programs and services offered by your competition. This research enables companies to stay current and competitive. Our insider knowledge and deep connections within the child care and work/life arenas gives us access to information not available to other consulting services.

On-Site Child Care Feasibility Studies

Brown + Gibney conducts feasibility studies for child care centers. A lot of hard data is required before deciding to proceed with the development of a center. Brown + Gibney projects start-up and operational costs through a variety of activities. Here are a few examples.

  • Developing a space plan and design for the center by identifying the administrative, classroom, outside playground and other support needs of center
  • Identifying potential space for the project – either new, or renovating existing space
  • Determining staffing needs

Center Implementation

After the feasibility phase is accomplished and the decision made to proceed, the implementation phase begins.

A large part of this phase is finalizing program design, which includes decisions on curriculum, staff/child rations, tuition costs per age group, staff qualifications, staff compensation and benefits, types of services offered, liability issues, food service options, enrollment and marketing strategies and parent involvement.

The creation of operational procedures necessary to start and maintain a high quality program is another large area of implementation.

Our consulting team provides assistance in the following areas:

  • Center design
  • Management decisions
  • Regulatory requirements and licensing approvals
  • Financial analysis
  • Construction/Renovation contractors
  • Center Set-up including personnel and equipping the center
  • Public relations and enrollment of children
  • Marketing strategies
  • Quality assurance and risk assessment

Program Evaluation

For organizations with child care programs already in place, we perform in-depth program evaluations to identify strength and challenge areas. We conduct on-site focus groups with both prospective and enrolled parents regarding center policies and management practices.

We interview all management and a large percentage of center staff to examine supervision effectiveness, teacher satisfaction and adherence to policy, enrollment trends, labor costs, center budgets and expenses and regulatory compliance.

We conduct a quality and risk management review of the facility, including observations in each classroom and on playground. This assessment will assure that the child care center meets the highest standards for quality and safety.

Consultants will meet with the Board of Directors and/or Program Supervision to discuss our findings and written report. We identify strengths and areas for improvement within the center.

Vendor Selection and Contract Management

Our senior consulting team has intimate knowledge of the leading child care management companies, and can provide invaluable assistance in all phases of the child care vendor selection process, from Request for Proposals, Proposal Reviews, to finalist interviews and contract negotiation.

If your Child Care Management contract is scheduled for renewal, please allow us to assist with the negotiation process. We know contracts and budgets. Let us help you get the best possible outcome.

Child Care Programs and Work/Life Options

Considering expanding or changing your child care options or work/life benefits? Want to know how your programs measure up to others in your industry? Our consulting team members know the child care and work/life world and best practices. We are familiar with vendors offering Back-Up Care, Discount Programs, Summer Camps, Afterschool Programs and Concierge Services. We can provide a thorough analysis of current programs and make recommendations for additional programs and services in accordance with your budget.

Executive Recruitment for Child Care

We begin by helping you define the qualifications necessary for candidate success. If you already know what you’re looking for, we talk until we have a thorough understanding of your needs.

Brown + Gibney employs both research and our extensive professional network to find appropriate talent. We thoroughly interview candidates through multiple interactions to determine their ability to meet your needs.

Other aspects of the search include verifying credentials, coordinating interviews and, if desired, serving as advisers in final negotiations for employment. We can also administer tests which measure candidate aptitude for your position.

Educational Workshops

These sessions focus on topics of interest to your work force or parents. Examples include “Improving Communication Within Your Family” and “Exploring Care Options for Aging Parents.”

 

Strategic Business Planning & Marketing for Child Care Centers On or Near the Worksite

Every new business or project needs a strategic business plan to succeed. Our consultants help you develop a plan to accomplish the following.

  • Formulate your mission statement and goals
  • Analyze the competition
  • Identify the strengths and challenges of your organization
  • Develop sound start-up strategies and ongoing financial objectives
  • Initiate a timeline for goals and marketing strategy

Part of our process is a SWOT analysis of your organization. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. A SWOT analysis is a simple, yet powerful tool to help in the development of your business strategy. A SWOT analysis provides meaningful input to stakeholders, and can be used as a project roadmap. It shines a light on the favorable and unfavorable forces affecting your project.

Strengths and weaknesses are internal to your program and are elements over which you have some control. Examples include team members, parents, staff, services and location. Opportunities and threats are external, aspects that exist outside your program in the larger community. You can take advantage of opportunities and protect against threats, but you have no direct control, such as with a competitor’s services and prices. A SWOT analysis organizes its component parts into a grid where strategy and action become more clear.

Needs Assessment: Customized Surveys, Focus Groups and Benchmarking

We use a variety of tools, including employee surveys, focus groups, and benchmarking, to help you prioritize your organization’s child care needs.  Surveys provide statistical data, and the key is asking the right questions. We know the right questions, based on decades of work with a variety of companies and industries.

Focus Groups are another mechanism for gathering information about needs. The information gathered is less statistical and more qualitative. Through targeted conversation, focus groups expand and enrich survey results, providing greater insight about the needs and experiences of stakeholders and employees.

Benchmarking provides a measure of where your organization stands in relation to programs and services offered by your competition. This research enables companies to stay current and competitive. Our insider knowledge and deep connections within the child care and work/life arenas gives us access to information not available to other consulting services.

On-Site Child Care Feasibility Studies

Brown + Gibney conducts feasibility studies for child care centers. A lot of hard data is required before deciding to proceed with the development of a center. Brown + Gibney projects start-up and operational costs through a variety of activities. Here are a few examples.

  • Developing a space plan and design for the center by identifying the administrative, classroom, outside playground and other support needs of center
  • Identifying potential space for the project – either new, or renovating existing space
  • Determining staffing needs

Center Implementation

After the feasibility phase is accomplished and the decision made to proceed, the implementation phase begins.

A large part of this phase is finalizing program design, which includes decisions on curriculum, staff/child rations, tuition costs per age group, staff qualifications, staff compensation and benefits, types of services offered, liability issues, food service options, enrollment and marketing strategies and parent involvement.

The creation of operational procedures necessary to start and maintain a high quality program is another large area of implementation.

Our consulting team provides assistance in the following areas:

  • Center design
  • Management decisions
  • Regulatory requirements and licensing approvals
  • Financial analysis
  • Construction/Renovation contractors
  • Center Set-up including personnel and equipping the center
  • Public relations and enrollment of children
  • Marketing strategies
  • Quality assurance and risk assessment

Program Evaluation

For organizations with child care programs already in place, we perform in-depth program evaluations to identify strength and challenge areas. We conduct on-site focus groups with both prospective and enrolled parents regarding center policies and management practices.

We interview all management and a large percentage of center staff to examine supervision effectiveness, teacher satisfaction and adherence to policy, enrollment trends, labor costs, center budgets and expenses and regulatory compliance.

We conduct a quality and risk management review of the facility, including observations in each classroom and on playground. This assessment will assure that the child care center meets the highest standards for quality and safety.

Consultants will meet with the Board of Directors and/or Program Supervision to discuss our findings and written report. We identify strengths and areas for improvement within the center.

Vendor Selection and Contract Management

Our senior consulting team has intimate knowledge of the leading child care management companies, and can provide invaluable assistance in all phases of the child care vendor selection process, from Request for Proposals, Proposal Reviews, to finalist interviews and contract negotiation.

If your Child Care Management contract is scheduled for renewal, please allow us to assist with the negotiation process. We know contracts and budgets. Let us help you get the best possible outcome.

Child Care Programs and Work/Life Options

Considering expanding or changing your child care options or work/life benefits? Want to know how your programs measure up to others in your industry? Our consulting team members know the child care and work/life world and best practices. We are familiar with vendors offering Back-Up Care, Discount Programs, Summer Camps, Afterschool Programs and Concierge Services. We can provide a thorough analysis of current programs and make recommendations for additional programs and services in accordance with your budget.

Executive Recruitment for Child Care

We begin by helping you define the qualifications necessary for candidate success. If you already know what you’re looking for, we talk until we have a thorough understanding of your needs.

Brown + Gibney employs both research and our extensive professional network to find appropriate talent. We thoroughly interview candidates through multiple interactions to determine their ability to meet your needs.

Other aspects of the search include verifying credentials, coordinating interviews and, if desired, serving as advisers in final negotiations for employment. We can also administer tests which measure candidate aptitude for your position.

Educational Workshops

These sessions focus on topics of interest to your work force or parents. Examples include “Improving Communication Within Your Family” and “Exploring Care Options for Aging Parents.”

Happy childcare resulting from Brown + Gibney executive childcare recruitment